Taking another look at La Moradita, the epic trainwreck soft-drink failure launched by Inca Kola in Peru. Maybe it started as a good idea?
Tag: food
Peruvians’ Irrational Fear of Cold
A look at Peruvians’ strange and quirky fear of the cold, especially cold drinks.
Boneless Skinless Chicken Breasts are not Paleo
An overview of the Arequipa tradition of sucking bones and eating skin, as well as some local varieties of animal organs.
La Moradita: Epic Marketing FAIL in Peru
A look at Inca Kola’s epic failure to sell a chicha morada soda.
Colombian Food: Worst of the Worst
Descriptions of the worst staples in Colombian food, which may be the continent’s worst cuisine.
Ten Things to Do in Lima
My top Lima tourism recommendations, including gastronomy, La Punta de Callao, Magic Water Circuit, Gamarra, Larco Museum, and more.
Expat Chronicles 